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Do you feel like Facebook hates you? Do you need to “beat” Facebook’s algorithms because people don’t see your posts? Does Mark Zuckerberg hate you and want your business to fail? Nope. None of those questions really are addressing the true issue. If you’re asking yourself these questions, chances are you’re a Spammy Seller. Alright ladies, be prepared for some tough love about your spammy behavior. If you’re not ready to read this article with an open mind, please feel free to bookmark it and come back when you’re ready. I’m about to spit some truths. Now hang with me. I’m going to break down some of the gross, spammy behavior I regularly see, but after that, I’ll give you some hints on how you can fix these fuck-ups. But bear in mind, Rome wasn’t built in a day!
Myth #1-Facebook Hates Me
Ok, this myth might be partially true. Facebook doesn’t actually hate you, but it’s not a fan of your spammy content. Think about what you’re putting out there. Are you asking people to add others to your group WITHOUT their consent? Are you the one adding people to your group without their consent? Are you blinding friend requesting people that you don’t know? I will admit. I have participated in some of these practices. But, I realized that this was a huge fucking mistake and changed my ways ASAP.
Imagine this. You see someone who you barely know walking past your house. Do you walk out, grab this virtual stranger, and pull them into your house? NO! That’s creepy! And honestly, you’ll probably get the cops called on you. Now imagine your group is your home. Please tell me how blindly adding people to your group is any different than this example? You didn’t invite them, and they didn’t knock at the front door. And this is exactly the same when you’re asking someone to add people to your group without their consent. That’s the key phrase. WITHOUT THEIR CONSENT. Stop! You want people in your group who want to be there! This is no different than a brick and mortar store. You’re not going to drag customers off of the street to shop in a store because they won’t stay. Now stop dragging people into your group.
Myth #2-Looping is a Great Way to Grow my Group
FOR THE LOVE OF GOD! Loops are NOT the answer! If you’re a clothing retailer, you’ve probably thought of or been approached to do a loop. Not sure what a loop is? It’s where a specific number of retailers get together and have their customers join all of their groups for a prize. Yay for a boost in numbers, but really, this strategy doesn’t help your business. Why? 1. You’re getting people in your group who only want something free. You’re teaching them it’s ok to only participate when you are giving something away. 2. You’re sharing customers with lots of other retailers. Ok, I’m not saying that your customers should only be your customers because that’s not realistic, but you’re telling your customers that it’s ok to shop elsewhere because you don’t value the relationship you’ve built with them. Because of this, I’ve stopped doing multi-consultant sales that require advertising. I want to give my girls first crack at new inventory, not people online that I’ve never met before.
Myth #3-Running Your DS Business off Your Personal Page Is a Good Idea
This one is a big, fat false. There is a makeup DS that is fairly new that has lots of reps in my area. Don’t get me wrong, I love the products. The foundation is FANTASTIC! However, their corporate has taught their consultants that all they need is their personal page to run their business. Girls, go thoroughly read Facebook’s Terms of Service (TOS). You CANNOT run a business from your personal page. This company is just one example. I see it all the time in my newsfeed from DS sellers. If you personally haven’t seen this, you’re lucky. Now, let me be honest (who are we kidding? This entire blog post is coming straight from my heart). This is a really, really easy fix! With the changes that Facebook implemented in early January of 2018, this is a really risky business practice. Could you imagine everything you would lose if Facebook shut down your account? That video of your sons first steps? All of the wedding pictures you were tagged in? The memories you’re reminded of daily? Yup, gone. You broke the rules, so say adios to all of that. Don’t worry! I’ll show you how to fix this below.
Myth #4-Go Ahead, Share That Corporate Image. You Won’t End up in Facebook Jail.
Hahahahahahaha!!! This is the biggest lie that Home Office tells consultants. Facebook works as a community. Say company X is telling all of their 100,000 consultants to share a single image. Since there now are 100,000 copies of this image floating around Facebook, Facebook has likely flagged it as spam. Why else would there be 100,000 copies of it? And since it’s now marked as spam, anyone who posts it has a chance of ending up in Facebook jail. Dun, dun, dun. Facebook jail… No one wants to end up there! Facebook jail could really hinder you doing your business, so don’t share that damn image!
How to Fix Your Fuck-ups
First off, stop being a member of the S.S. (Spammy Sellers). You need to be intentional in your business. While you’re going to be changing your business practices, your biggest change is going to be your mindset. You have to WANT this to make the change. It’s going to be a lot of work getting rid of your spammy behavior, but the benefits truly are worth it. And doesn’t everything worth it take some work? Here are some tips to help you build your business in a way that’s not spammy.
1. Post Original Content
Facebook is going to give higher priority to groups and pages that provide original content. Why? It’s because you’re offering something new to the mix. Instead of copying and pasting or sharing everything, come up with your new stuff. Honestly, I get the most engagement when I’m just narrating my life. I posted that I had no idea how we created so much laundry in my household recently. There were so many “Me too” moments! People can relate! Since people can relate, they’re more likely to engage. There is a whole theory of content mix. You should be offering a balanced mix between personality, promotional, and purposeful content. Want more info? Join the Socialite Suite on Facebook and get more info.
Find something online that you like and want to share? Don’t just share! Recreate it (if you can)! I’ll cover this in more detail in number four.
2. Grow Organically
First off, stop the loops. They’re not doing anything but hurting your group. Instead, take an organic approach towards growth. If you create a fun and inclusive environment in your group, you will attract others. You need to balance the content you’re posting in your group so it’s not just promotional. No one likes being sold to all of the time. Show off your personality. Have fun and your group members will tell others about you. Host your parties in your main group. Why? Your new members will look into the past content you’ve posted, decide you’re the shit, and stay with you! (Ok, there is a little more to it than this, but this is the basic idea.) HERE is a course that teaches all of the shit you need to know on attraction marketing, aka non-spammy behavior. Trust me, that course is worth every penny!
Once you’ve created this community, shit changes. Your group goes from where you conduct business to your best friends. You turn to these ladies to share good news, for support when shit hits the fan, and just to generally hang out with. They become “your people”. It’s amazing. I love the people in my group. They truly have become more than just friends. Having a community like this makes the extra work of growing organically totally worth the work.
Side note: Keep your group set to closed. It allows your group members to feel safe so that more of a community can be grown and cultivated. I promise, I’ll cover this more in the next point.
3. Get Off Your Personal Page
First off, I’m really coming from a place of caring with this. If I didn’t care, I wouldn’t say anything. I know that a side hustle like your DS business can really help make a difference. It can be your fun money, the next step towards you leaving that dreaded day job, or help you find your purpose again. I don’t want you to lose that.
You need to create a culture and an environment. There isn’t a way to do that on your page. Your page is so open that there isn’t the security of a closed group. There are many people who will not shop or participate in an open forum because they don’t want their shopping habits or sizes exposed for just anyone to see. This is why I advocate for a group, but a business page is a great asset, as well. A page is searchable, so new people can find you.
4. Create Your Own Graphics
Honestly, this one is huge and VERY easy to do! By creating your own graphics, you’re creating a visual brand for yourself if you use the same basic concept every time. Pick your colors and use them consistently. Hello branding! You’re also setting yourself apart from all of the other consultants in your company. And isn’t that half of the struggle? You’ll also be doing yourself a favor by not ending up in Facebook Jail. Want to learn some more about how to brand yourself and create your own graphics? Here is a fucking awesome resource for creating graphics! Want to know some super easy tips to avoid Facebook jail? Here is an article I wrote about it.
And here is my parting wisdom. Join the Socialite Suite on Facebook. Brenda Ster, the lady behind the Suite, really knows her shit. She’s built a community of over 100,000 direct sellers in just a few years. And wanna know how you can really propel your business? Join her premium group, Suite Sassy Pants. You’ll get weekly group coaching, have a forum to ask questions, and have access to months of previous content. If you would like to join the Pants, please click HERE.