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There are tens of thousands of LuLaRoe consultants or retailers. There are so many out there, so what makes you stand out? Many of these consultants use the corporate images that LuLaRoe puts out for us. While these images are absolutely gorgeous, this doesn’t help you stand out among the crowd, either. Because of this, I have decided to brand myself separately. My blog, my posts, and now my care cards all have my own individual branding. I want my customers to see something in my colors, fonts, and graphics and instantly think of me. I decided to extend this to my LuLaRoe care cards, so I created them this past week. Why? Because I wanted to stand out. Trust me, you want to stand out from all of the other retailers. HERE is a blog post on why you should brand yourself.
How did I create my LuLaRoe care cards?
There are a ton of graphics programs out there. Literally tons. Let’s list a few: Word Swag, Canva, PicMonkey, Photoshop. Those are the first four that came to mind. I created mine in PicMonkey. Every program has it’s strengths and weaknesses, but I feel like PicMonkey is the easiest for me to navigate. I did lots of research on what exactly I wanted to say on my cards (thanks Google!), and then started putting them together in PicMonkey. I don’t trust myself to have the color codes for my branding memorized, so I pulled them out of my Excel spreadsheet. To keep things cohesive, I used the gray from the background of my website, the burgundy and purple from my branding, and created the beauty above! (I stuck it on a white background just so you can see the graphic. Since it’s the same color as the background of this website, it kinda all blends together. Oops?) I’m not going to get into the nitty gritty of sizes and fonts, but I tried to make something that was aesthetically pleasing, but not overwhelming. I left the back blank so that I can jot a note to the customer when I’m sending out a package. I love to thank them and ask them to post a picture in the group. It’s simple, but makes things seem more personal.
It’s really easy to create your own graphics to reaffirm your branding. Want to take an amazing course in branding and why it’s so important? HERE is the one that I love! Oh, and look at the testimonials. You might just recognize one of them!
Want to check out my branding in action? Feel free to join my shopping group HERE! We love to have fun, cause shenanigans, and occasionally do some shopping. Otherwise, feel free to reach out to me HERE! If you’re interested in PicMonkey, HERE is a link to visit it. Yes, it’s an affiliate link, so HERE is some info on that.